As a job seeker or employee, email is used as a professional means of communication, but email etiquette isn’t exactly taught in school. It’s important…

Law firms predominantly rely on word-of-mouth referrals but does that bring in enough work alone? With the majority of people these days being internet savvy, the best way to ramp up business is with the best online marketing tool there is…a website! AND law firms with websites have distinct benefits in generating more business.

Some people don’t realise that they interact with widgets every day. One of the most common places widgets appear is right on our smart phones and they are incredibly useful. So if they’re useful on a phone, could they be useful on a website for business?

Digital goods, also known as electronic goods, have hit the world by storm and that storm only looks to be increasing with time. Online is the new way so it’s not surprising that we now buy items that aren’t physical. So what are they and how can we make the most out of them?

Do you own a restaurant or cafe and question how a website would benefit you? Restaurants and cafes aren’t online businesses; they’re based on location and predominantly word-of-mouth referrals, so I understand your hesitations. But every business benefits from a website and a restaurant or cafe with a website has bonus advantages to one that doesn’t.

On any given day, multiple promotional emails throng our inbox. Among this clutter of emails only a few, if any, stand out and serve its desired purpose. From a company’s perspective, an email marketing campaign is a great way to keep in touch with their customers.

Online marketing has numerous branches, and is most effective when businesses utilize each of its distinctive spheres. Online marketing is the amalgamation of web design and development, copywriting, photography, search engine marketing, social media marketing and email marketing. Online marketing serves as an extremely efficient medium of low-cost advertising.

Having trouble getting your website ranking high up on the ladder? Here are a few simple steps that you yourself can do to help your websites SEO.

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your web site.

In this article you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results.

Using a website promotion campaign for your website or your business can mean the difference between a successful business and one that looks great but no one visits. When you use the Internet as your main business medium you have to be able to get people to go to your website in the first place. There is no point having a great website that doesn’t get any traffic to it.

Online marketing is much like offline marketing. Your campaigns need to be strategic to attract the right type of customer to your site.

While you need creative marketing to stand out from the crowd, the following are online marketing basics that need to be adhered to when creating your website: